About VidTruck

Leveling the playing field for food trucks everywhere

We Built This Because We Lived It.

VidTruck was built by three friends who got tired of watching great food trucks get overlooked — not because the food wasn't incredible, but because they couldn't keep up with their own social media.

Our Story

One of us owns a food truck. Every day looks different — a new corner, different hours, a special based on whatever came in fresh that morning. And every day, the question was the same: how do you market something that changes this fast?

The standard advice — "post consistently," "plan your content calendar," "batch your videos on Sunday" — doesn't work when you don't know where you'll be on Sunday, let alone what you'll be selling.

So the three of us — a food truck owner, an accountant who's worked with small food businesses for years, and a customer service specialist who knows what actually makes customers feel connected to a brand — decided to build the tool we wished existed.

VidTruck is the result. It's a marketing tool that works the way food trucks work: on the fly, from your phone, right when you pull up and flip the sign to open.

Who We Are

🚚

The Food Truck Owner

Our perspective from the driver's seat. If it doesn't work while you're also managing a grill and a line of customers, we don't ship it.

📊

The Accountant

Keeping us grounded in what small food businesses actually need — tools that save time and justify their cost. No fluff, no features that sound impressive but don't move the needle.

💬

The Customer Service Specialist

Making sure that every touchpoint — from your first signup to your hundredth post — feels like it was built for real people, not tech companies.

We're a small team, working part-time, because we believe in this problem and the people it affects. We're not venture-backed. We're not trying to flip this. We're building something we'd actually use.

What We Believe

Food trucks deserve real marketing tools.

Big chains have agencies, ad budgets, and content teams. A solo food truck owner has a phone and 20 minutes between service rushes. We're here to close that gap.

Authenticity is your advantage.

People don't go to food trucks because of slick advertising. They go because the food is real, the people are real, and the experience is personal. Your marketing should reflect that — not undermine it.

Consistency beats perfection.

One great post a month won't build a following. Showing up every day — even with a simple, honest video — will. We make that possible without it taking over your life.

Technology should work for you, not the other way around.

AI should handle the repetitive stuff so you can focus on what you're actually good at. We automate the boring parts of marketing. The food, the personality, the realness? That's still all you.

Ways to Use VidTruck

Just Getting Started?

Never made a video before? No problem — this is the perfect place to begin.

Send us simple 8-second clips: your food, your kitchen, your truck, cooking, plating, serving, customers eating — anything you want to show off.

We take your clips and arrange them differently every day, paired with a customized script about your location, your food, and any notes you provide.

The more you use the program, the more creative you will get. You will start to figure out what makes you and your truck special.

Whats the catch? It only takes about 2 minutes a day to start a new post, but you need to stay consistent. The benefits build slowly over time.

Already Making Videos?

If you are experienced with video and already posting to social media, this program helps you get more mileage out of the content you have already created.

Have a longer video showcasing you and your truck? Send us 8-second clips from it. They become teasers that remind your followers to check out the full video.

This is a way to re-engage your audience daily using bits of your best work, presented with a fresh voiceover and script each time.

Show Off Your Skills And What Makes You Unique

This program can fully express the personality of you and your food truck. You decide the direction — we bring it to life.

If you have video editing skills this is a chance to show them off. Figure out how much content you can pack into an 8-second clip.

Focus on your craft:

  • Your specialty dishes
  • The unique ingredients you source
  • Your plating and presentation
  • Your knife skills or cooking technique

Focus on your vibe:

  • The serious art of perfecting a dish
  • A fun, family-friendly experience
  • Late-night energy for the party crowd
  • Comedy and personality

The videos you send and the notes you provide shape the story we tell. Point the camera at what makes you great.

Everyday Uses

Beyond the big picture, this program handles the day-to-day posts that keep you visible.

Daily Operations

  • Announce todays location
  • Share the daily special
  • Post your hours
  • Show whats fresh and ready

Menu and Food

  • Highlight a signature dish
  • Introduce new menu items
  • Feature seasonal specials
  • Show the food being made

Events and Markets

  • Build buzz before a festival or market
  • Let followers know where you will be this week
  • Post live from the event
  • Thank customers after a busy day

Building Your Following

  • Behind-the-scenes clips from the truck
  • Introduce yourself or your crew
  • Share your story — why you started
  • Capture customer reactions

Reaching Your Community

  • Post about local events to connect with your neighborhood
  • Target breakfast, lunch rush, or dinner seekers
  • Remind locals you are in their area

Staying Competitive

  • Post daily to stay visible against chains with big ad budgets
  • Keep your truck top of mind between visits
  • Show up in feeds as often as the drive-thru ads do

Ready to Roll?

Set up your account free. Upload your clips, connect your socials, and start showing up in your customers' feeds every single day — starting on the day you're ready to open.

Get Started Free